Can an idea be owned? I’d say it can certainly be rented for a while. The question then becomes how does a renter make the most of their property? In Linchpin, Seth Godin tells us how…
For the first time in nine quarters, both total magazine pages and rate-card-reported revenue posted gains during Q2 2010, according to Publishers Information Bureau (PIB).
Q2 Ad Revenue Grows…
The social media hub centralizes a brand’s digital communications, connecting social media profiles with the business website. As more social media platforms begin to emerge, the need for a…
We fill subway rides and gym visits with mobile devices when our brains should be processing experiences and knowledge.

It’s said that opposites attract. However, in social media, it’s quite the opposite. The idea of privacy and publicity are in fact at odds with one another. And at the heart of the matter,…
A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm trendwatching.com….
CMOs must approach social technologies in an integration fashion
Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a…
Recently, Eric Friedman published an EarlyStager approval matrix I found quite interesting. Taking inspiration from that I decided to create a modern marketing and PR professional fluency matrix….
Most marketers have a careful eye on metrics, such as cost per lead, conversion rates, and the holy grail of “hard” return on investment calculations. Yet with a fair percentage of marketing budgets…
According to best-selling author Charlene Li, creating a sustainable social ecosystem means focusing on the passive “watchers” first and the actively engaged members of your community second. Li…
If you watch a lot of TV–and TV ads– you’d think that those over 50 are interested in nothing more than popping a Viagra and making a little bowm-chicka-bowm-bowm.
But, according to a new Pew…
A new week brings a new roundup of Facebook pages that have show awesome growth in popularity. The pages this week seem to be themed around music, saving you a couple bucks, and some good treats ….