Productizing Ideas

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Can an idea be owned? I’d say it can certainly be rented for a while. The question then becomes how does a renter make the most of their property? In Linchpin, Seth Godin tells us how…

Magazines Post Gains in Ad Revenues, Pages

For the first time in nine quarters, both total magazine pages and rate-card-reported revenue posted gains during Q2 2010, according to Publishers Information Bureau (PIB).
Q2 Ad Revenue Grows…

Why You Need a Social Media Hub

The social media hub centralizes a brand’s digital communications, connecting social media profiles with the business website. As more social media platforms begin to emerge, the need for a…

Digital Devices Deprive Brain of Needed Downtime

We fill subway rides and gym visits with mobile devices when our brains should be processing experiences and knowledge.

REPORT: Facebook and the New Age of Privacy

It’s said that opposites attract. However, in social media, it’s quite the opposite. The idea of privacy and publicity are in fact at odds with one another. And at the heart of the matter,…

Mature Consumers Seek Edgy Brands

A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm trendwatching.com….

CMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach

CMOs must approach social technologies in an integration fashion
Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a…

Modern Marketing And PR Pro Fluency Matrix

Recently, Eric Friedman published an EarlyStager approval matrix I found quite interesting. Taking inspiration from that I decided to create a modern marketing and PR professional fluency matrix….

The Long-Term Value of Community Relations

Most marketers have a careful eye on metrics, such as cost per lead, conversion rates, and the holy grail of “hard” return on investment calculations. Yet with a fair percentage of marketing budgets…

Build your social community with passive users

According to best-selling author Charlene Li, creating a sustainable social ecosystem means focusing on the passive “watchers” first and the actively engaged members of your community second. Li…

Watch Out Twitter & Facebook, the Viagra Generation is Taking Over!

If you watch a lot of TV–and TV ads– you’d think that those over 50 are interested in nothing more than popping a Viagra and making a little bowm-chicka-bowm-bowm.

But, according to a new Pew…

This Week’s 10 Most Explosive Facebook Pages

A new week brings a new roundup of Facebook pages that have show awesome growth in popularity. The pages this week seem to be themed around music, saving you a couple bucks, and some good treats ….