many thanks to matthew buchanan for the theme

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Feb

Super Bowl XLIV: What Ads Scored With Millennial Values?

Last week Ypulse Youth Advisory Board member Amber Gibson weighed in on whether Pepsi could strike a chord with Gen Y by staying on the bench this Super Bowl season. Today we tap our own Dan…

You Can’t Take The Personal Out Of Blogging

While many of us were watching Michael Arrington throw a 17-year-old under the bus this weekend, another story spread through the blogosphere worthy of some attention and discussion. The…

Want Your Message to Spread? The Answer - Dandelion Marketing - Is Blowing in the Wind

My friend Jeremy Epstein, who happens do so a fair amount of marketing for authors and is a great writer in his own right at the blog Never Stop Marketing, just came out with a great, brief read…

Word of Mouth: The Eyes Have it

David_tennant

pic c/o Sodahead

Listen, I think we need to sort this thing out.

It’s not that what people say to each other isn’t important in shaping our behaviour.

Nor, indeed that…

Despite regulation, cool things are brewing in healthcare and finance

Our daily social media newsletter frequently features case studies about restaurants such as Domino’s Pizza, consumer packaged goods companies such as PepsiCo and manufacturers…

Register For Webinar: Developing a Social Strategy by Objectives

Good For BusinessLeft: There are four main categories of social strategy, yet with over 20 subset objectives, which we’ll discuss at a high level.

Organizations that focus on social technologies…

Are You Customer-Averse?

Being customer averse

We all know the story of how Comcast went from customer-averse to customer-friendly. It started online with a person, and it’s making its way to the rest of the organization. You will…

Could email fatigue give social media the upper hand with marketers?

Americans are suffering from “email fatigue.” At least that’s the take away from a new study from marketing service provider Implix, which found that Americans are one of the least likely…

Online Buzz, Reputation and The Power of Voice

Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice.

Since then many companies have felt that power –…

The Internationalization of Social Media

If you were to look at Social Media the United States and many other parts of the world, you would believe that the world of Social Media was flat, dominated by social continents including…

Guess Who’s Talking: Social Media Ethical Dilemmas

IStock_000010828645XSmallContinuing our series on Social Media Ethical Dilemmas, this post is about the guidelines related to agencies who help client contacts to identify and engage, via commenting, on…

Survey Finds 17% Of US Adults Use Mobile Banking, Mobile Web & SMS Leading Methods

Survey Finds 17 Percent Of US Adults Use Mobile Banking, Mobile Web & SMS Leading MethodsA new survey conducted by Luth Research on behalf of the MMA found that 17% of adults in the US utilize mobile banking, with usage growing to 22% by next year. Mobile commerce in general is…