08
Feb
Last week Ypulse Youth Advisory Board member Amber Gibson weighed in on whether Pepsi could strike a chord with Gen Y by staying on the bench this Super Bowl season. Today we tap our own Dan…
While many of us were watching Michael Arrington throw a 17-year-old under the bus this weekend, another story spread through the blogosphere worthy of some attention and discussion. The…
My friend Jeremy Epstein, who happens do so a fair amount of marketing for authors and is a great writer in his own right at the blog Never Stop Marketing, just came out with a great, brief read…
pic c/o Sodahead
Listen, I think we need to sort this thing out.
It’s not that what people say to each other isn’t important in shaping our behaviour.
Nor, indeed that…
Our daily social media newsletter frequently features case studies about restaurants such as Domino’s Pizza, consumer packaged goods companies such as PepsiCo and manufacturers…
Left: There are four main categories of social strategy, yet with over 20 subset objectives, which we’ll discuss at a high level.
Organizations that focus on social technologies…
We all know the story of how Comcast went from customer-averse to customer-friendly. It started online with a person, and it’s making its way to the rest of the organization. You will…
Americans are suffering from “email fatigue.” At least that’s the take away from a new study from marketing service provider Implix, which found that Americans are one of the least likely…
Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice.
Since then many companies have felt that power –…
If you were to look at Social Media the United States and many other parts of the world, you would believe that the world of Social Media was flat, dominated by social continents including…
Continuing our series on Social Media Ethical Dilemmas, this post is about the guidelines related to agencies who help client contacts to identify and engage, via commenting, on…
A new survey conducted by Luth Research on behalf of the MMA found that 17% of adults in the US utilize mobile banking, with usage growing to 22% by next year. Mobile commerce in general is…
