Google Vs. Facebook And How Marketers Win (Or Lose) In 2011
Google has said nothing about its rumored social networking offering, but it may be that the company has just revealed its secret weapon to take on Facebook. The new Priority Inbox feature in Gmail…
Google vs. Facebook and How Marketers Win (or Lose) in 2011
Google has said nothing about their rumored social networking offering, but it may be that the company has just revealed their secret weapon to take on Facebook. The new Priority Inbox feature in…
Planning a Community Is Like Planning a Wedding
I tweeted recently that all of the details of planning an online community reminded me of planning a wedding. I submitted the tweet at the very moment I felt overwhelmed by the details of…
Study: Be prepared for the smartphone takeover
More than a few businesses are hoping that mobile will save their bottom line in the coming years. Why is that? For a few reasons. But one factor involves consumer tolerance for ads and…
Before You Seek Business
In a previous post, I talked about how to put your small business on the web. Before you go out and start looking for business, you might want to take a look around your site to see if…
Article: Mobile Devices a Must for Millennials
Content convergence on the mobile platform will accelerate trends
Going Beyond Social Media Reach
We’re a little too focused on collecting humans like marbles.
Our fans. Followers. Subscribers. Impressions.
Once upon a time, numbers like gross circulation mattered a bit more, because…
Sales still an important factor behind brand social media efforts
Despite well documented examples of brands maintaining Twitter feeds, and using them to respond to customers, customer service is by and large not the biggest motivation behind brands…
Understanding the audience and developing a planning style
Two interesting viewpoints on understanding people.
The first from Richardon planning from within, looking for universals in your own feelings and behaviour (in particular the problems with…
The first step is to start
Many people ask me, “How can I get started in web design?” or, “What skills do I need to start making web applications?” While it would be easy to recommend stacks of books, and dozens of articles…
Why Flash Cookies Should Be Banned for Advertising
The ad industry, with leadership from groups like the IAB and NAI, is working hard to evolve and is gaining momentum by prioritizing transparency and privacy, spreading awareness and giving…
How to be awesome. And greasy. In a good way.
Go to Five Guys and order a burger and fries. You’ll get a great burger.
And an obscene mound of fries.
Fries overflowing, fries filling the bag. A crazy+awesome quantity of…
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