09
Nov
Being constantly in contact with people who call or write because they have a problem can be a stressful job. When I gave customer service reps the chance to speak up about their…
Talk about a big change. In an update posted to the Facebook Marketing page last Thursday, Facebook announced changes to their guidelines for sweepstakes and promotions (found here). The…
Online media has introduced a number of new marketing concepts — one of which is resultant marketing.
Resultant marketing is the marketing value that inadvertently occurs from a brand…
As an Engineer, my respect for the Advertising/Marketing/PR, as an industry, is diminishing daily. I see what is gorged behind the curtain and I see what is barfed in front to the…
Metrics company Comscore has come out with a study on global Internet use by hours spent surfing. Surprisingly, Microsoft’s range of websites - in particular Windows Live…
#1 selling rapper Tech N9ne nicely explains the secret to true word of mouth:
“The first show we did in San Diego, seven people came. We performed like it was 7,000 people, so when we came back,…
Sometimes, we overcomplicate things by being worried about the technology part of it. Twitter and Facebook and blogs and mobile apps aren’t all that fancy. They’re just an unknown, and so…
Being constantly in contact with people who call or write because they have a problem can be a stressful job. When I gave customer service reps the chance to speak up about their…
Recently, I was offered the opportunity to share some ideas at the Enterprise 2.0 Conference in San Francisco. It was great to see so many smart people with good ideas and am happy to…
The first day of the 2009 PRSA International Conference in San Diego kicked off general 
sessions today.
One session I’ve really been looking forward to was the one on social media measurement…
Is Your Social Media Program A Boom or A Bust? How to Use Analytics to Find Out What’s Working & What’s NotView more presentations from Word of Mouth Marketing Association.
Your Fortune 1000…
If you were the folks at Twitter and you are talking about offering commercial level services that are going to eventually generate the mythical revenue that everyone is yapping about…
