The brand’s teens-based referrals program is being supported by a multifaceted digital push.

(via interactivist)

While geolocation based services have been in the forefront of our minds lately, with websites like PleaseRobMe making us second guess announcing our whereabouts, another industry has…

AdAge discusses the shift we’ve been seeing at several agencies - both digital and full-service - that are recognizing and capitalizing on the opportunity to use their creative resources to…

While few people actually like being advertised to, there are some forms of marketing that truly get under out skin. Most of us can deal with commercials, billboards, and we have even gotten…

From Matthew E. May:

I have been an active participant in social media — Facebook, Twitter, LinkedIn — for just a little over a year now. That qualifies me as little more than a rank amateur….

The more we use social services, the more updates we provide, and typically, the more friend connections we make. For the most part, for most people, the number of connections we have on…

Is your social media program about asking, or answering?

Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for…

As we reported over a week ago, the Facebook campaign to see Betty White host Saturday Night Live is growing exponentially: beginning as a grassroots plea by a single fan inspired by White’s…

Consumers spent more than five and a half hours on social media sites like Facebook and Twitter in Dec, 2009, according to a report by Nielsen. The amount of time spent on social media…